The 61st edition of the Salone del Mobile.Milano is being held at Fiera Milano Rho from 18th to 23rd April, bringing its “good looking” and “well made” products back onto what is an internationally important stage. Its return is, in itself, somewhat exceptional because of the acceleration of the process of transformation and evolution of the trade fair that the event will be seen to have made. The Salone has always been testament to an extraordinary curiosity, willingness and openness to comparison and a huge desire and ability to improve, innovating consolidated formulas. Over the last few difficult years, there has been much reflection around the future of trade fairs, leading to a concrete revision of the exhibition format in a bid to be able to continue to generate value for the entire design community.
This positive and constructive energy has fuelled three major new departures at this edition: the single exhibition level, thus simplifying, improving and enhancing accessibility and the visitor experience; the new Euroluce layout, which rather than being stand-centric is now focused on people and their fruition of the event, with a smart, hyper-accessible and better connected loop-shaped path; and the cultural component will be integrated into the spaces of the lighting biennial, with interdisciplinary and experiential content ranging from architecture to art, with exhibitions, talks, workshops and site-specific installations.
